Top 10 lingerie brands in France on TikTok

On TikTok, lingerie brands compete with ingenuity to captivate their audience through inspiring, bold, and engaging content. Calzedonia leads the ranking in France, winning over users with its elegant collections and immersive campaigns that highlight both comfort and style. Victoria’s Secret, a legendary name in the lingerie world, continues to inspire with its iconic storytelling and loyal influencers. Undiz, with its youthful and quirky tone, solidifies its status as a must-have brand among Gen Z.

Brands like Skims and Savage x Fenty set the tone for inclusivity and body positivity, offering a fresh perspective on modern lingerie. Chantelle, a pioneer of French craftsmanship, charms with its timeless elegance, while Tezenis embraces a fresh and community-driven approach. Lounge Underwear and Banana Moon capitalize on striking visuals and creator collaborations to maximize their impact. Finally, Aubade Paris, a symbol of refinement and seduction, completes the ranking with a digital presence that focuses on exclusivity and luxury.

This selection highlights TikTok's growing influence in the lingerie industry, where creativity, engagement, and storytelling are the keys to success