Top 10 lingerie brands in Germany on Instagram

On Instagram in Germany, Lounge Underwear leads the market with an EMV of €6.19M, followed closely by Hunkemöller (€5.99M) and Calzedonia (€3.63M), leveraging a wide network of influencers to maximise their visibility. Behind this top trio, Intimissimi and Skims maintain a strong digital presence, while Gotyu, Lascana, and Juvia stand out with highly engaged communities. Finally, Snuggs and Bruno Banani Underwear complete the ranking, proving that diverse influencer strategies are key in Germany’s lingerie sector.