Top 10 lingerie brands in Germany on TikTok

In Germany, Lounge Underwear firmly dominates TikTok with strong engagement and a powerful influencer presence. Skims and Hunkemöller follow closely with campaigns that captivate their audiences.

Victoria's Secret and Calzedonia maintain their positions thanks to their strong brand recognition, while Sugarshape and Bruno Banani Underwear appeal to a niche audience. Finally, Tezenis, Snuggs, and Oysho complete the ranking with strategies focused on comfort and modernity.