Posted on
February 26, 2025

Top 10 lingerie brands in Italy on Instagram

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In Italy, where fashion is a way of life, lingerie brands stand out on Instagram with captivating campaigns and strong engagement. Leading the ranking, Intimissimi confirms its iconic status with a strong presence and impactful collaborations. Calzedonia UK and Tezenis closely follow, captivating audiences with their elegance and close ties to influencers. Yamamay shines with its creativity, while Skims attracts attention with its bold style. Island Coco and Victoria's Secret bring an international touch, while MC2 Saint Barth and Reia Olga Beachwear add a refined beachwear element. This top 10 highlights the excellence of lingerie brands in Italy, blending tradition and modernity.

1
Intimissimi
2590
Mentions
Engagements
Total EMV
10849003
10849003
Intimissimi
2
Calzedonia UK
5286
Mentions
Engagements
Total EMV
10444881
10444881
Calzedonia UK
3
Tezenis
4392
Mentions
Engagements
Total EMV
7815864
7815864
Tezenis
4
Yamamay
2733
Mentions
Engagements
Total EMV
6029395
6029395
Yamamay
Rank
Brand
EMV
Mentions
1
Intimissimi
10849003
10849003
2590
5 601 051
2
Calzedonia UK
10444881
10444881
5286
5 287 797
3
Tezenis
7815864
7815864
4392
4 154 356
4
Yamamay
6029395
6029395
2733
2 861 472
5
Intimissimi
4765454
4765454
423
1 914 016
6
Skims
4689080
4689080
1343
2 468 539
7
Island Coco
3867662
3867662
1350
2 580 775
8
Victoria's Secret
2244414
2244414
1393
1 300 850
9
MC2 Saint Barth
2103374
2103374
1972
1 062 430
10
Reia Olga Beachwear
1931256
1931256
616
1 046 605