Top 10 lingerie brands in Italy on TikTok

On TikTok Italy, lingerie brands are making their mark with impactful digital strategies. Victoria’s Secret dominates the ranking with nearly €3 million in EMV, once again proving its strong appeal. MC2 Saint Barth also stands out, despite a more modest volume of mentions.

Calzedonia and Tezenis reinforce their position in the Italian market, while Skims and Intimissimi continue to captivate their audiences. Finally, brands like Oysho, Sisters Republic, and the international branches of Victoria’s Secret complete the landscape, showcasing a diverse range of players on the platform.