Top 10 lingerie brands in Spain on TikTok
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Women Secret firmly secures the top spot with a strong presence and high engagement, confirming its status as a must-have brand in Spain. Tezenis follows closely with an effective influencer-driven strategy and youthful, accessible collections.
Victoria’s Secret holds multiple positions in the ranking, demonstrating its lasting appeal in the Spanish market. Oysho, positioned between lingerie and activewear, attracts a broad audience. Although a newer player, Skims is steadily making its mark with a minimalist and trendy style.
Local brands like Selmark Lingerie and Ysabel Mora round out the top 10 with more niche audiences, while Calzedonia and Hunkemöller solidify their strong connection with Spanish consumers on TikTok.
1
Women Secret
63
Mentions
2 378 162
Engagements
Total EMV
2438000
2438000
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2
Tezenis
38
Mentions
607 888
Engagements
Total EMV
787977
787977
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3
Victoria's Secret
42
Mentions
234 876
Engagements
Total EMV
295675
295675

4
Victoria's Secret IT
6
Mentions
265 761
Engagements
Total EMV
274900
274900

Rank
Brand
EMV
Mentions
Engagements
1
Women Secret
2438000
2438000
63
2 378 162
2
Tezenis
787977
787977
38
607 888
3
Victoria's Secret
295675
295675
42
234 876
4
Victoria's Secret IT
274900
274900
6
265 761
5
Oysho
259929
259929
80
184 098
6
Skims
98172
98172
10
71 691
7
Selmark Lingerie
42043
42043
10
14 345
8
CALZEDONIA
41333
41333
25
23 569
9
HUNKEMOLLER
32734
32734
21
19 355
10
Ysabel Mora
18839
18839
14
4 541