Posted on
February 26, 2025

Top 10 lingerie brands in the UK on Instagram

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The United Kingdom highlights its most influential lingerie brands on Instagram, where comfort and style blend perfectly. Leading the ranking, Skims impresses with massive engagement and inclusive designs. Lounge Underwear and Boux Avenue captivate with their modern approaches and strong online interactions. Ann Summers, known for its boldness, continues to attract attention, while Monday Swimwear charms with its elegant aesthetic. Brands like Chelsea Peers and Bluebella Lingerie bring a fresh touch with their unique designs, and Scamp & Dude stands out for its originality. Finally, Calzedonia and Victoria's Secret complete this ranking, embodying sophistication and glamour.

1
Skims
3770
Mentions
Engagements
Total EMV
9811069
9811069
Skims
2
Lounge Underwear
3017
Mentions
Engagements
Total EMV
6303733
6303733
Lounge Underwear
3
Boux Avenue
2147
Mentions
Engagements
Total EMV
5412265
5412265
Boux Avenue
4
Ann Summers
2440
Mentions
Engagements
Total EMV
3961027
3961027
Ann Summers
Rank
Brand
EMV
Mentions
1
Skims
9811069
9811069
3770
6 630 321
2
Lounge Underwear
6303733
6303733
3017
3 492 061
3
Boux Avenue
5412265
5412265
2147
2 555 456
4
Ann Summers
3961027
3961027
2440
2 235 871
5
Monday Swimwear
3094946
3094946
876
2 264 938
6
Chelsea Peers
2897041
2897041
1811
1 254 127
7
Bluebella Lingerie
2612324
2612324
519
801 657
8
Scamp & Dude
2282395
2282395
1829
739 887
9
Calzedonia
2218107
2218107
866
1 045 985
10
Victoria's Sectet
2095008
2095008
884
1 304 729