Top 10 lingerie brands in the UK on TikTok

On TikTok, lingerie has become a true fashion phenomenon, where comfort meets aesthetics. Skims dominates the ranking with a perfectly crafted digital strategy, generating strong engagement and a loyal community. While facing competition from emerging players, Victoria’s Secret maintains a solid position with multiple mentions.

Lounge Underwear and Boux Avenue captivate audiences with storytelling focused on inclusivity and accessibility, while Chelsea Peers and Cupshe stand out with trendy collections and a growing presence. Calzedonia and Aerie cultivate an appealing lifestyle image, and Savage x Fenty, Rihanna’s brand, continues to inspire with its bold vision of lingerie.

On TikTok, these brands leverage viral content to turn lingerie try-ons into interactive and immersive experiences, capturing the attention of new generations.