Posted on
February 26, 2025

Top 10 luxury brands in Europe on Instagram

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Dive into the world of luxury brands dominating Instagram in Europe. Leading the ranking, Christian Dior Couture shines with a spectacular digital presence, closely followed by Gucci and Saint Laurent, which captivate millions of admirers with their innovative campaigns. Louis Vuitton and Chanel continue to embody timeless elegance, while Prada and Dolce & Gabbana stand out with their bold creativity. Miumiu, Polène Paris, and Loewe complete this top 10, epitomising the refinement and prestige that define the luxury sector across Europe.

1
Christian Dior
55905
Mentions
Engagements
Total EMV
108389732
108389732
Christian Dior
2
Gucci
45812
Mentions
Engagements
Total EMV
98319735
98319735
Gucci
3
Saint Laurent
41815
Mentions
Engagements
Total EMV
95557973
95557973
Saint Laurent
4
Louis Vuitton
43542
Mentions
Engagements
Total EMV
84745785
84745785
Louis Vuitton
Rank
Brand
EMV
Mentions
1
Christian Dior
108389732
108389732
55905
61 070 684
2
Gucci
98319735
98319735
45812
62 986 361
3
Saint Laurent
95557973
95557973
41815
48 229 476
4
Louis Vuitton
84745785
84745785
43542
48 361 828
5
Chanel
76351088
76351088
52083
34 994 823
6
Prada
67990010
67990010
38730
35 134 442
7
Dolce & Gabbana
63590720
63590720
24076
44 322 817
8
Miumiu
59548960
59548960
26637
34 054 002
9
Polène Paris
58335827
58335827
23359
27 621 501
10
Loewe
55221094
55221094
31447
27 924 218