Top 10 luxury brands in Europe on TikTok

On TikTok in Europe, luxury brands captivate audiences with powerful influencer campaigns. Christian Dior leads the ranking with over €14 million in EMV, solidifying its status as an iconic brand. Saint Laurent and Gucci follow with a strong presence and massive engagement. Loewe and Louis Vuitton also stand out for their ability to mobilize content creators. Prestigious houses like Christian Louboutin, Dolce & Gabbana, Chanel, and Ralph Lauren confirm the enduring appeal of luxury on the platform, while Carolina Herrera continues to expand its digital influence.