Top 10 luxury brands in France on TikTok

On TikTok, luxury is reinventing itself with captivating content and a new level of proximity to users. Christian Dior leads the ranking in France with a massive presence and record engagement. Louis Vuitton, always synonymous with exclusivity, captivates with collaborations and immersive experiences. Gucci and Versace leverage bold aesthetics and impactful storytelling to engage their audience. Meanwhile, Saint Laurent stands out with its raw elegance, while Jacquemus shines with a cutting-edge digital strategy. Prada, Chanel, and Ralph Lauren maintain a strong presence by blending heritage with innovation. Finally, Polène Paris, more discreet, is steadily establishing itself as a benchmark in high-end leather goods on the platform. TikTok is becoming a key playground for these fashion houses, where storytelling and virality are redefining the codes of luxury.