Top 10 luxury brands in the UK on TikTok

Luxury houses shine on TikTok, where their heritage meets a new generation eager for visual and immersive content. Christian Dior leads the ranking with a well-crafted strategy that blends storytelling with elegant staging. Gucci and Chanel follow closely, leveraging bold collaborations and viral campaigns. Louis Vuitton and Ralph Lauren generate excitement around their iconic pieces, while Saint Laurent captivates with its sleek, avant-garde aesthetic. Rimowa and Burberry harness the power of lifestyle influence to establish their identity on the platform. Finally, Valentino and Coach seamlessly integrate TikTok trends into their campaigns, proving that even luxury brands can adapt to the digital era.