Posted on
October 7, 2024

Top 10 Make-up Brands by EMV on Instagram

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In the field of makeup, Charlotte Tilbury dominates Instagram with exceptional EMV and strong interaction. L'Oréal Paris and Huda Beauty follow, captivating beauty enthusiasts through compelling campaigns and strategic collaborations. Maybelline and Nyx Cosmetics stand out for their creativity and accessibility, while YSL Beauty and Fenty Beauty shine with their luxury proposals. Nars, e.l.f. Cosmetics and Skincare, and Rare Beauty complete this top 10, illustrating the diversity and innovation that characterize the makeup industry on Instagram.

1
Charlotte Tilbury
33997
Mentions
Engagements
Total EMV
44608142
44608142
Charlotte Tilbury
2
L'Oreal Paris
16604
Mentions
Engagements
Total EMV
38667271
38667271
L'Oreal Paris
3
Huda Beauty
17778
Mentions
Engagements
Total EMV
32181155
32181155
Huda Beauty
4
Maybelline
12243
Mentions
Engagements
Total EMV
32169381
32169381
Maybelline
Rank
Brand
EMV
Mentions
1
Charlotte Tilbury
44608142
44608142
33997
16 843 392
2
L'Oreal Paris
38667271
38667271
16604
16 592 500
3
Huda Beauty
32181155
32181155
17778
12 987 223
4
Maybelline
32169381
32169381
12243
15 397 862
5
Nyx Cosmetics
23714906
23714906
12872
10 511 598
6
YSL Beauty
21001468
21001468
9749
10 293 939
7
Fenty Beauty
20557328
20557328
11453
11 667 808
8
Nars
20055448
20055448
18466
8 997 243
9
e.l.f. Cosmetics and Skincare
19005262
19005262
9677
10 453 219
10
Rare Beauty
18457814
18457814
9945
10 103 325