Top 10 Make-up Brands by EMV on Instagram

The make-up sector continues to dominate Instagram with high engagement and influencer-driven campaigns. Charlotte Tillbury leads the rankings with a staggering EMV, followed by Nars and Huda Beauty, which are both well-known for their powerful influencer partnerships and captivating content. Refy Beauty and MAC Cosmetics also make a strong impact, connecting with audiences through innovative campaigns and product launches. With brands like Maybelline, L'Oréal Paris, and Rare Beauty gaining traction, the make-up industry thrives on creativity, authenticity, and influencer collaborations, driving major engagement across the platform.