Top 10 Make-up Brands by EMV on TikTok

The make-up industry on TikTok continues to captivate audiences with highly engaging and creative content. Maybelline leads the pack with a strong EMV and impressive engagement, followed closely by Nyx Cosmetics and Made by Mitchell, which have effectively utilised influencer collaborations to increase their reach. MAC Cosmetics and Plouise MakeUp Academy also stand out, delivering content that resonates with the TikTok community. With brands like Rimmel London and Charlotte Tillbury making waves, TikTok has become a key platform for beauty brands to connect with audiences through interactive, short-form videos that highlight their products' appeal.