Top 10 Make-up Brands by EMV on TikTok

On TikTok, HUDA BEAUTY leads the makeup rankings with an impressive EMV and content that captivates beauty enthusiasts. Plouise MakeUp Academy and Nyx Cosmetics follow closely, appealing with creative tutorials and strategic collaborations. Charlotte Tilbury and Made by Mitchell shine with engaging videos that highlight their expertise and originality. Mac Cosmetics and Nars continue to inspire with sophisticated looks and compelling campaigns. Finally, Rimmel London (UK), Maybelline, and Benefit Cosmetics complete this top 10, illustrating the diversity of brands that thrive on TikTok in the makeup world.