Top 10 makeup brands in Denmark on Instagram

In Denmark, Lancôme tops the Instagram ranking in the makeup category with €1M in EMV, relying on over 800 mentions to capture the attention of beauty addicts. Nyx Cosmetics and Mac Cosmetics round out the top three, showing similar performance in terms of content and engagement. The rest of the ranking includes major players like Armani Beauty, Maybelline, and Estée Lauder, all with well-established influencer strategies. Fenty Beauty, IT Cosmetics, Sephora, and CAIA Cosmetics complete the top 10, proving that the Danish market remains highly competitive, with a wide range of brands actively investing in influencer marketing.