Top 10 makeup brands in Denmark on TikTok

On TikTok in Denmark, L’Oréal stands out as the top-performing makeup brand in terms of EMV, thanks to a strong combination of reach and influencer support. It leads ahead of Maybelline and NYX Cosmetics, both highly active on the platform and generating strong engagement from their communities. The ranking is rounded out by international names like Essie, Lancôme, and Estée Lauder, as well as more local or emerging players such as CAIA Cosmetics, Gosh Copenhagen, and Essence, all of which rely on high-impact content to stand out in an ever-evolving social landscape.