Top 10 makeup brands in Europe on TikTok

On TikTok, Huda Beauty dominates with captivating content and an engaged audience. Maybelline and Charlotte Tilbury follow closely, attractive thanks to their accessible products and strategic collaborations.

Nyx Cosmetics and Mac Cosmetics shine with viral campaigns and a strong community of creators. Rare Beauty and Fenty Beauty continue to embody inclusiveness and innovation, strengthening their presence on the platform.

Sheglam Official stands out for its dynamism and trendy looks, whileEssence Cosmetics and Kiko Milano seduce with their varied and affordable ranges, reaching a large European audience. 🎨✨