Top 10 Makeup Brands in France by EMV on Instagram

In France, Nyx Cosmetics dominates the makeup category on Instagram thanks to an exceptional EMV and a strong presence among influencers. Maybelline and Huda Beauty are closely following beauty enthusiasts with compelling and innovative campaigns. Fenty Beauty and Rare Beauty stand out for their community involvement and creativity. Charlotte Tilbury, known for her elegance, and Benefit Cosmetics with her playful style, enrich the landscape. Finally, Erborian, Mac Cosmetics and Kiko Milano complete this ranking, highlighting the diversity and richness of the makeup industry on Instagram in France.