Posted on
February 26, 2025

Top 10 Makeup Brands in France by EMV on TikTok

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In France, Nyx Cosmetics reigns at the top of the makeup rankings on TikTok with an impressive EMV and a massive presence among influencers. Huda Beauty and Rare Beauty stand out for engaging campaigns and engaging content that resonates with their community. Charlotte Tilbury and Fenty Beauty seduce with their creativity and authenticity, reinforcing their place in the hearts of users. Mac Cosmetics and Kiko Milano shine with educational and inspiring videos while Erborian Nyx Cosmetics (in second network) and Tarte Cosmetics complete this top 10 illustrating the diversity and influence of these brands on TikTok.

1
Nyx Cosmetics
4427
Mentions
Engagements
Total EMV
64485164
64485164
Nyx Cosmetics
2
HUDA BEAUTY
3544
Mentions
Engagements
Total EMV
35249038
35249038
HUDA BEAUTY
3
Rare Beauty
2688
Mentions
Engagements
Total EMV
24785825
24785825
Rare Beauty
4
Charlotte Tilbury
2180
Mentions
Engagements
Total EMV
20118502
20118502
Charlotte Tilbury
Rank
Brand
EMV
Mentions
1
Nyx Cosmetics
64485164
64485164
4427
40 326 309
2
HUDA BEAUTY
35249038
35249038
3544
29 705 923
3
Rare Beauty
24785825
24785825
2688
20 993 968
4
Charlotte Tilbury
20118502
20118502
2180
18 247 117
5
Fenty Beauty
18177755
18177755
2060
15 121 440
6
Mac Cosmetics
15952011
15952011
1373
12 888 943
7
Kiko Milano
14292276
14292276
2429
11 113 416
8
Erborian
13783450
13783450
1469
8 403 107
9
Nyx Cosmetics
12079787
12079787
642
9 578 126
10
Tarte Cosmetics
11095023
11095023
1071
9 764 656