Top 10 Makeup Brands in Germany by EMV on Instagram
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In Germany, Charlotte Tilbury dominates the makeup industry on Instagram with an impressive EMV and a strong presence thanks to its influential campaigns. Maybelline and Douglas Cosmetics follow closely, capturing attention with strategic collaborations and high commitment. Benefit Cosmetics and Nyx Cosmetics continue to seduce their audience thanks to creative content and outstanding partnerships. CAIA Cosmetics and Anastasia Beverly Hills strengthen their reputation with innovative approaches, while Essie, Mac Cosmetics, and Catrice Cosmetics complete the top 10 by illustrating the diversity of brands that shine on Instagram in Germany.
1
Charlotte Tilbury
5309
Mentions
Engagements
Total EMV
16106599
16106599

2
Maybelline
5894
Mentions
Engagements
Total EMV
14794661
14794661

3
Douglas Cosmetics
11847
Mentions
Engagements
Total EMV
11865377
11865377

4
Benefit Cosmetics
3346
Mentions
Engagements
Total EMV
10003524
10003524

Rank
Brand
EMV
Mentions
Engagements
1
Charlotte Tilbury
16106599
16106599
5309
2
Maybelline
14794661
14794661
5894
3
Douglas Cosmetics
11865377
11865377
11847
4
Benefit Cosmetics
10003524
10003524
3346
5
Nyx Cosmetics
9569887
9569887
6080
6
CAIA Cosmetics
6054474
6054474
4890
7
Anastasia Beverly Hills
5963127
5963127
2251
8
Essie
5192499
5192499
1953
9
Mac Cosmetics
5004194
5004194
4310
10
Catrice Cosmetics
4919572
4919572
3488