Top 10 Makeup Brands in Germany by EMV on TikTok
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In Germany, TikTok is an essential playground for makeup brands, where Maybelline leads the way with powerful campaigns and strong user engagement. Nyx Cosmetics and Douglas Cosmetics also stand out for their ability to capture attention through creative and varied content. German brands like Essence Cosmetics and Catrice Cosmetics continue to seduce with their proximity and innovation, while Charlotte Tilbury and HUDA BEAUTY bring a touch of international glamor. Mac Cosmetics reinforces its presence with authentic videos, and Sheglam Official seduced by its quality-price ratio. Finally, CAIA Cosmetics completes this ranking by captivating an audience eager for new things.
1
Maybelline
917
Mentions
7 394 573
Engagements
Total EMV
18945487
18945487

2
Nyx Cosmetics
787
Mentions
4 219 822
Engagements
Total EMV
11743996
11743996

3
Douglas Cosmetics
941
Mentions
5 609 731
Engagements
Total EMV
6926220
6926220

4
Essence Cosmetics
1225
Mentions
5 296 726
Engagements
Total EMV
6921807
6921807

Rank
Brand
EMV
Mentions
Engagements
1
Maybelline
18945487
18945487
917
7 394 573
2
Nyx Cosmetics
11743996
11743996
787
4 219 822
3
Douglas Cosmetics
6926220
6926220
941
5 609 731
4
Essence Cosmetics
6921807
6921807
1225
5 296 726
5
Catrice Cosmetics
3936272
3936272
848
2 546 991
6
Charlotte Tilbury
3250554
3250554
768
2 674 583
7
HUDA BEAUTY
2515233
2515233
685
1 884 678
8
Mac Cosmetics
2378051
2378051
430
1 673 531
9
Sheglam Official
1923348
1923348
334
1 285 458
10
CAIA Cosmetics
1353324
1353324
694
1 075 970