Top 10 Makeup Brands in Italy by EMV on Instagram

In Italy, Instagram is full of beauty content that captivates makeup lovers. Charlotte Tilbury dominates with elegant visuals and a strong involvement of influencers, closely followed by Maybelline, which focuses on accessible and trendy looks. Sheglam Official seduced with dynamic videos and compelling collaborations, while Huda Beauty Inspire with sophisticated tutorials. Nyx Cosmetics and Mac Cosmetics continue to impose their iconic style with innovative campaigns. Fenty Beauty shines with its inclusiveness, while Nabla, local brand, charm with daring looks. Rare Beauty and Benefit Cosmetics complete this list with authentic content and products that delight users.