TikTok is a creative playground for makeup brands in Italy, and Maybelline leads the way with dynamic and engaging campaigns that captivate millions of users. Nyx Cosmetics and Sheglam Official also shine, seducing with their accessible products and viral content. HUDA BEAUTY and Charlotte Tilbury bring a touch of luxury, combining quality and innovation. Essence Cosmetics, appreciated for its affordable products, maintains a strong connection with its audience. Mac Cosmetics, Nabla, and Kiko Milano continue to inspire with varied looks, while Fenty Beauty, an icon of inclusiveness, completes this ranking with a strong and authentic presence.
A vibrant panorama of creativity and trends! 💄
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