Top 10 most mentioned “ready-to-wear” brands in Germany on TikTok

On TikTok Germany, H&M and SHEIN lead the way with strong engagement and influential campaigns. Bershka, TeVeo Mode UG, and Aelfricedenofficial capitalise on trending content and collaborations with fashion creators.

ZALANDO SE and Vicinity stand out with innovative strategies, while New Yorker and NIKE strengthen their presence with lifestyle and sports-focused content.

Finally, Halara distinguishes itself with an approach centred on comfort and athleisure. This ranking highlights TikTok’s growing impact on the ready-to-wear industry.