Top 10 most mentioned ready-to-wear brands on TikTok

On TikTok, fashion is a space for expression where brands compete with creativity to capture consumers' attention. Primark leads the ranking with a viral strategy focused on accessibility and trending styles. PrettyLittleThing and Dfyne closely follow, attracting users with bold pieces and strong engagement.E-commerce giants like Asos and Shein continue to thrive through influencer recommendations and trending hauls. Gymshark, a specialist in sportswear, capitalises on motivational content and fitness challenges.Fashion staples H&M, Zara, and Nike remain trusted favourites, while TK Maxx rounds off the ranking by highlighting great deals. This ranking reflects the evolving expectations of consumers: diversity, immediacy, and authenticity.