Top 10 of the most mentioned “ready-to-wear” brands in Europe

The most influential ready-to-wear brands in Europe dominate Instagram with style. Zara leads the ranking with massive engagement and a powerful digital strategy. H&M and Shein follow closely, captivating millions of followers with innovative and accessible campaigns. Asos and Sézane stand out with a blend of elegance and modernity. Mango, Primark, and PrettyLittleThing also establish themselves as key leaders, combining creativity and influence. Finally, Fashion Nova and Bershka complete this ranking, embodying the dynamism and diversity of European fashion on Instagram.