Top-10 of the most mentioned “ready-to-wear” brands in France
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The world of ready-to-wear fashion shines on Instagram in France, where iconic brands stand out for their creativity and engagement with their communities. At the top, Sézane embodies French chic, followed by international must-haves like Zara, Shein France, and H&M. Brands such as Celio and Mango attract consumers with their versatility, while PrettyLittleThing and Fashion Nova lead with bold and modern styles.
Not to be overlooked, American Vintage impresses with its minimalist aesthetic, while Shein reinforces its popularity with two entries in the ranking. Discover how these 10 brands are revolutionising the world of ready-to-wear fashion on Instagram in France.
1
Sézane
39073
Mentions
25 410 690
Engagements
Total EMV
87061078
87061078

2
Zara
37083
Mentions
23 363 761
Engagements
Total EMV
51269752
51269752

3
Shein France
26876
Mentions
17 648 648
Engagements
Total EMV
43596115
43596115

4
Shein
21647
Mentions
15 067 340
Engagements
Total EMV
32348981
32348981

Rank
Brand
EMV
Mentions
Engagements
1
Sézane
87061078
87061078
39073
25 410 690
2
Zara
51269752
51269752
37083
23 363 761
3
Shein France
43596115
43596115
26876
17 648 648
4
Shein
32348981
32348981
21647
15 067 340
5
H&M
30554458
30554458
24081
13 209 298
6
Celio
23916139
23916139
1384
5 784 946
7
PrettyLittleThing
23839548
23839548
10769
10 421 560
8
Mango
23819727
23819727
17917
10 997 772
9
American Vintage
20003750
20003750
13449
8 763 139
10
Fashion Nova
19783210
19783210
3776
10 943 838