Top 10 of the most mentioned “ready-to-wear” brands in France on TikTok

On TikTok, ready-to-wear brands are competing with ingenuity to capture users' attention and drive engagement. SHEIN firmly holds the top spot with a massive presence and viral content that appeals to fans of trendy, affordable fashion. Following closely, La Boutique Officielle and PrettyLittleThing.com confirm the popularity of streetwear and glam styles on the platform. Fast fashion giants like H&M, Zara, and Bershka stand out with social-first strategies that reach a broad audience.

In the sportswear sector, Adidas, Nike, and Aybl make an impact with engaging campaigns blending performance and lifestyle. Finally, Primark continues to leverage authenticity and the power of digital word-of-mouth. This ranking highlights a fierce competition where creativity and agility on TikTok are the ultimate keys to success.