Posted on
February 26, 2025

Top-10 of the most mentioned “ready-to-wear” brands in Germany

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Discover the ready-to-wear brands that shine on Instagram in Germany. At the top of the ranking, OACE dominates with its impressive influence and high engagement. H&M and Zara follow closely, attracting millions of fans with their timeless and accessible style.

Shein stands out with two entries in the ranking, confirming its strong appeal among German consumers. Trendyol and DFYNE bring a fresh touch, while NA-KD, Les Lunes, and New Yorker captivate audiences with their unique digital strategies. These brands highlight the growing impact of ready-to-wear fashion on social media in Germany.

1
OACE
21145
Mentions
Engagements
Total EMV
40207354
40207354
OACE
2
H&M
21521
Mentions
Engagements
Total EMV
26121607
26121607
H&M
3
Zara
13721
Mentions
Engagements
Total EMV
17696483
17696483
Zara
4
Shein
12086
Mentions
Engagements
Total EMV
16330496
16330496
Shein
Rank
Brand
EMV
Mentions
1
OACE
40207354
40207354
21145
12 859 955
2
H&M
26121607
26121607
21521
8 107 303
3
Zara
17696483
17696483
13721
7 762 696
4
Shein
16330496
16330496
12086
6 251 484
5
Shein
14911614
14911614
10659
5 948 699
6
Trendyol
9250076
9250076
28419
831 137
7
DFYNE
7917085
7917085
384
4 326 113
8
NA-KD
7904592
7904592
7998
3 429 944
9
Les Lunes
7532013
7532013
22483
213 064
10
New Yorker
7378606
7378606
2531
3 593 550