Top-10 of the most mentioned “ready-to-wear” brands in Italy

The ready-to-wear fashion scene in Italy shines on Instagram, with brands captivating fans through creativity and engagement. Shein and Shein IT lead the ranking, attracting millions of followers with their innovative content strategy. Inditex follows closely, securing its place among Italian consumers' favourites.

Atelier Emé, with its refined elegance, and Dainese, a leader in technical clothing, bring remarkable diversity to the ranking. Diesel and H&M embody affordable and trendy fashion, while Elisabetta Franchi enchants with Italian glamour. The unique creations of Valentina Ferragni Studio and the timeless appeal of Tommy Hilfiger complete this top 10, confirming the dynamism of the fashion sector in Italy.