Top 10 of the most mentioned “ready-to-wear” brands in Italy on TikTok

On TikTok Italy, the most influential ready-to-wear brands stand out with millions of engagements and mentions. Zara dominates the ranking with over €16 million in EMV, closely followed by Shein, which generates nearly 8 million engagements. H&M, Adidas, and Bershka maintain a strong digital presence, while Pull&Bear, Rabanne, and Primark reinforce their impact among content creators.

Finally, Babyboo and Nike round off the top 10, proving that ready-to-wear fashion continues to captivate the Italian audience on TikTok.

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