Top-10 of the most mentioned “ready-to-wear” brands in Spain
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Spain serves as a true showcase for ready-to-wear fashion on Instagram, where brands captivate millions of users with their creativity and influence. At the top of the ranking, Zara dominates with an impressive presence and exceptional engagement. Shein follows closely, securing second place with a bold digital strategy, while Mango charms with its contemporary style.
Primark, Stradivarius, and H&M reinforce their popularity with affordable and trendy collections. Meanwhile, Bershka, Pull&Bear, and Massimo Dutti complete the top 10, each embodying a unique facet of Spanish fashion on Instagram.
1
Zara
51978
Mentions
36 221 128
Engagements
Total EMV
120226162
120226162

2
Shein
38329
Mentions
24 020 351
Engagements
Total EMV
64051397
64051397

3
Shein
35560
Mentions
22 022 591
Engagements
Total EMV
55799240
55799240

4
Mango
16291
Mentions
13 644 681
Engagements
Total EMV
37512803
37512803

Rank
Brand
EMV
Mentions
Engagements
1
Zara
120226162
120226162
51978
36 221 128
2
Shein
64051397
64051397
38329
24 020 351
3
Shein
55799240
55799240
35560
22 022 591
4
Mango
37512803
37512803
16291
13 644 681
5
Primark
22500944
22500944
9465
7 082 013
6
Stradivarius
21325962
21325962
11995
7 028 590
7
H&M
19577572
19577572
8310
5 964 080
8
Bershka
18111892
18111892
11395
8 155 980
9
Pull&Bear
16711188
16711188
9577
7 639 762
10
Massimo Dutti
16087121
16087121
7704
5 408 805