Posted on
February 26, 2025

Top 10 of the most mentioned “ready-to-wear” brands in Spain on TikTok

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SHEIN firmly secures the top spot with an impressive volume of mentions and interactions, reinforcing its dominance in the Spanish affordable fashion market.

Mango, Primark, and Zara also stand out with strong engagement strategies and consistent presence among local influencers. Bershka continues to attract a young and digitally connected audience, while Adidas and Lady Pipa capture attention with lifestyle and performance-driven campaigns.

Rabanne, well-established in the accessible luxury sector, also finds its audience on TikTok. Finally, Stradivarius and Under Armour complete the top 10 by leveraging strategic collaborations and engaging content to connect with their community.

1
SHEIN
4219
Mentions
Engagements
Total EMV
13262113
13262113
SHEIN
2
Mango
486
Mentions
Engagements
Total EMV
5834483
5834483
Mango
3
Primark
800
Mentions
Engagements
Total EMV
5668892
5668892
Primark
4
Zara
1633
Mentions
Engagements
Total EMV
5514122
5514122
Zara
Rank
Brand
EMV
Mentions
1
SHEIN
13262113
13262113
4219
8 796 657
2
Mango
5834483
5834483
486
4 291 116
3
Primark
5668892
5668892
800
3 511 325
4
Zara
5514122
5514122
1633
3 029 955
5
Bershka
5167510
5167510
1219
3 720 043
6
ADIDAS
4998214
4998214
373
3 378 923
7
Lady Pipa
3905376
3905376
57
3 164 270
8
Rabanne
3800377
3800377
180
2 584 609
9
Stradivarius
3676494
3676494
592
2 297 779
10
UNDER ARMOUR
3440653
3440653
115
2 980 902