Top 10 perfume brands in Denmark on Instagram

In Denmark’s fragrance space on Instagram, Lancôme takes the lead with nearly €1M in EMV, driven by a high volume of content and engaged influencers. It outpaces Armani Beauty, which impresses with a strong engagement rate, and YSL Beauty, rounding out the top three. Dior Beauty and Chanel Beauty ensure solid visibility, followed by more niche brands like Byredo, Acqua di Parma, and Diptyque, which rely on smaller-scale but effective activations. Parfums de Marly and Paco Rabanne close the ranking, confirming the diversity of olfactory strategies in the Danish market.