Posted on
February 26, 2025

Top 10 perfume brands in Europe on Instagram

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On Instagram, Kilian Paris and Carolina Herrera dominate the European market, captivating their audiences with luxurious stories and mesmerizing visuals.

Musc Intime seduced by her intimate and sensual approach, while Adopt Parfums stands out with accessible and varied proposals that retain perfume lovers.

The Fragrances Lab and Parfums de Marly provide a touch of exclusivity through unique compositions and strategies focused on elegance.

Kenzo Parfums and Narciso Rodriguez, with their iconic creations, reach a wide range of consumers. Penhaligons, for its part, stands out for its British heritage and its captivating storytelling.

Finally, Francis Kurkdjian House closes this ranking with a refined olfactory universe and an artistic emphasis on its fragrances. 🌹✨

1
Kilian Paris
6438
Mentions
Engagements
Total EMV
10818198
10818198
Kilian Paris
2
Carolina Herrera
6629
Mentions
Engagements
Total EMV
10808478
10808478
Carolina Herrera
3
Musc intime
6343
Mentions
Engagements
Total EMV
6125896
6125896
Musc intime
4
Adopt Parfums
2807
Mentions
Engagements
Total EMV
3771330
3771330
Adopt Parfums
Rank
Brand
EMV
Mentions
1
Kilian Paris
10818198
10818198
6438
3 979 688
2
Carolina Herrera
10808478
10808478
6629
4 810 103
3
Musc intime
6125896
6125896
6343
1 525 106
4
Adopt Parfums
3771330
3771330
2807
1 034 057
5
Le Labo Fragrances
3494793
3494793
4142
1 589 910
6
Parfums de Marly
3259491
3259491
2488
746 156
7
Kenzo Parfums
3026781
3026781
1512
1 735 472
8
Narciso Rodriguez
2779944
2779944
2012
657 174
9
Penhaligons
2720978
2720978
3640
889 595
10
Maison Francis Kurkdjian
2643850
2643850
2702
740 006