Top 10 perfume brands in Europe on TikTok

On TikTok, Kilian Paris reigns supreme thanks to its captivating content and collaborations that allow it to reach a wider audience. Adopt Parfums stands out with engaging campaigns, just like Intimate Musk, which attracts with its authenticity.

Parfums Juliette has a Gun and Francis Kurkdjian House shine with sensory stories that captivate users. Parfumado and Bath & Body Works seduce by their creativity and their emotional connection with their audience.

Parfums de Marly, Narciso Rodriguez, and The Essence Vault complete this ranking by showing that immersive stories and a dynamic presence can transform TikTok into a real field of olfactory influence. 🌸✨