Posted on
February 26, 2025

Top 10 perfume brands in Italy on TikTok

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The perfume world on TikTok in Italy is dominated by Kilian Paris, which shines for its elegance and its prestigious collaborations. Acqua di Parma (IT), a timeless icon, seduced by its Italian refinement, while Narciso Rodriguez continues to captivate with modern and daring fragrances. Parfums Juliette has a Gun and Fragonard stand out with unique and inspiring creations.

Divain Spain and BDK Fragrances bring a touch of novelty with daring notes and engaging storytelling. GOOD PERFUMER and Yodeyma Fragrances explore varied olfactory worlds, while THE FRAGRANCES LAB complete this top 10 with its minimalist and artistic approach.

An ode to elegance and creativity that is reinventing perfume trends on TikTok! 🌸✨

1
Kilian Paris
15
Mentions
Engagements
Total EMV
1190246
1190246
Kilian Paris
2
Acqua di Parma (IT)
6
Mentions
Engagements
Total EMV
73438
73438
Acqua di Parma (IT)
3
Narciso Rodriguez
8
Mentions
Engagements
Total EMV
39084
39084
Narciso Rodriguez
4
Juliette has a Gun
7
Mentions
Engagements
Total EMV
23699
23699
Juliette has a Gun
Rank
Brand
EMV
Mentions
1
Kilian Paris
1190246
1190246
15
218 117
2
Acqua di Parma (IT)
73438
73438
6
53 417
3
Narciso Rodriguez
39084
39084
8
32 764
4
Juliette has a Gun
23699
23699
7
12 213
5
Fragonard
7386
7386
8
3 524
6
Divain Spain
5119
5119
31
1 918
7
BDK Parfums
3576
3576
12
1 899
8
BON PARFUMEUR
2983
2983
12
1 549
9
Yodeyma Parfums
2790
2790
6
1 103
10
LE LABO Fragrances
2250
2250
3
1 447