Top 10 perfume brands in the UK on TikTok

On TikTok, PARFUMS by MARLY Dominates the category scent with a remarkable EMV and engaging content that seduces fragrance lovers. Francis Kurkdjian House and Kilian Paris follow closely, offering a unique olfactory experience through creative videos. The Essence Vault impresses with its reach thanks to a large network of influencers. Penhaligons and Parfums Juliette has a Gun continue to stand out for their elegance, while THE FRAGRANCES LAB and El Nabil enrich the diversity of this ranking. GOOD PERFUMER and BDK Fragrances complete the top 10, illustrating the potential of TikTok to promote the refined world of fragrances.