Top 10 “ready-to-wear” brands in Europe on TikTok

On TikTok in Europe, ready-to-wear brands compete to capture users' attention. SHEIN dominates the ranking with nearly €90 million in EMV, followed by Primark, H&M, and Zara, which leverage engaged communities. PrettyLittleThing, Bershka, and DFYNE stand out with impactful content strategies, while sportswear giants Adidas and Nike continue to perform strongly. ASOS rounds out the ranking with a consistently dynamic presence among fashion creators.