Top 10 ready-to-wear brands in Nordic countries on TikTok

On TikTok in the Nordics, Gina Tricot stands out as the top-performing ready-to-wear brand, generating over €3.1 million in EMV through a massive and engaging presence. It outperforms H&M and ICIW, both of which benefit from high visibility and a steady publishing rhythm—especially effective on this visual platform.

Behind this leading trio, brands like Zalando, DFYNE, and Bella Barnett also stand out, despite having fewer collaborations. Shein, Adidas, NA-KD, and Vicinity complete the top 10, reflecting the diversity of the fashion landscape on TikTok, where global giants and innovative local brands coexist.