Posted on
October 7, 2024

Top 10 Skincare Brands by EMV on Instagram

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In the skincare industry on Instagram, brands are driving high engagement through expert-backed content and influencer collaborations. Elemis leads the rankings with an impressive EMV, followed by Tatcha, which captivates audiences with its luxurious approach to skincare. Rhode Skin and Butter Luxe (UK) are rising stars, making their mark through high influencer involvement and interactive content. Established brands like Drunk Elephant and Clarins continue to showcase strong engagement, while Sol de Janeiro and La Roche Posay remain favorites for their innovative skincare solutions. Instagram remains a critical platform for skincare brands to build loyalty and connect with their audience through educational and visually compelling posts.

1
Elemis
1 510
Mentions
Engagements
Total EMV
10497861
Elemis
2
Tatcha
938
Mentions
Engagements
Total EMV
8608474
Tatcha
3
Rhode Skin
461
Mentions
Engagements
Total EMV
6252402
Rhode Skin
4
Butter Luxe
9 142
Mentions
Engagements
Total EMV
5696097
Butter Luxe
Rank
Brand
EMV
Mentions
1
Elemis
10497861
1 510
4 625 932
2
Tatcha
8608474
938
4 666 482
3
Rhode Skin
6252402
461
3 505 504
4
Butter Luxe
5696097
9 142
5 135 673
5
Drunk Elephant
5620956
357
1 994 538
6
Clarins
5243722
386
4 016 398
7
Sol de Janeiro
5201131
544
2 484 368
8
La Roche Posay
4984657
466
1 652 290
9
Elemis
4793999
706
1 723 547
10
La Neige
4234050
385
2 711 838
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