Top 10 Skincare Brands by EMV on TikTok

The skincare industry on TikTok continues to gain momentum, with Garnier leading the charge through impactful influencer collaborations and high audience engagement. Lush and CeraVe also make a strong showing, leveraging TikTok’s platform to connect with skincare enthusiasts. The INKEY List and La Roche Posay stand out for their educational and engaging content, while Neutrogena and Caudalie maintain a steady presence. TikTok’s dynamic and interactive nature offers skincare brands an opportunity to build deeper connections with their audience, utilising short-form content to educate, entertain, and inspire.