Top 10 skincare brands in Denmark on TikTok

On TikTok in Denmark, L’Oréal tops the skincare ranking, achieving the highest EMV in the category thanks to broad coverage and an effective content strategy. Nivea and CeraVe complete the podium, engaging communities around simple and accessible skincare routines. Behind them, expert brands like The Ordinary, La Roche-Posay, and Dr. Jart+ maintain a strong presence in Danish skincare habits on TikTok, while Clinique, Lancôme, e.l.f., and Vichy round out the ranking with solid performances driven by a variety of formats and influencer profiles.