Posted on
February 26, 2025

Top 10 skincare brands in Europe on TikTok

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On TikTok, La Roche-Posay comes out on top with informative and engaging content, capturing the attention of millions of users. CeraVe follows closely, promoting a simple and effective routine that appeals to a wide audience.

garnier and Vichy stand out for their expertise and campaigns that highlight the effectiveness of their products. Clinic, for its part, combines elegance and innovation to attract a loyal community.

Nivea and Dove shine thanks to their authenticity and their inclusive approach. The other two entries of garnier confirm the brand's dominance with varied and powerful strategies.

Finally, Caudalie and Sol de Janeiro complement this ranking with sensory stories and a strong emotional presence, proving that care can also be a captivating experience. 🌿✨

1
La Roche Posay
4146
Mentions
Engagements
Total EMV
75766419
75766419
La Roche Posay
2
CeraVe
3625
Mentions
Engagements
Total EMV
68325230
68325230
CeraVe
3
Garnier
2918
Mentions
Engagements
Total EMV
60651080
60651080
Garnier
4
Vichy
1972
Mentions
Engagements
Total EMV
45910664
45910664
Vichy
Rank
Brand
EMV
Mentions
1
La Roche Posay
75766419
75766419
4146
19 428 988
2
CeraVe
68325230
68325230
3625
22 574 865
3
Garnier
60651080
60651080
2918
21 389 693
4
Vichy
45910664
45910664
1972
7 896 499
5
Clinique
35743272
35743272
3688
14 360 344
6
Nivea
33912353
33912353
2012
8 959 348
7
Dove
28284977
28284977
904
6 892 182
8
Garnier
27702278
27702278
2878
10 675 221
9
Caudalie
27416272
27416272
4314
16 153 743
10
Sol de Janeiro
26790352
26790352
4184
17 964 244