Top 10 Skincare Brands in Germany by EMV on TikTok

Skincare brands are gaining visibility on TikTok in Germany thanks to engaging and informative content. At the top of the list, La Roche-Posay shines with its educational approach, promoting dermatological solutions adapted to all. Nivea follows closely with accessible and engaging videos that captivate a large audience. Vichy and CeraVe stand out with tutorials that focus on simple and effective care routines, while Khiel's offers refined visual formats to present its iconic products. Clinic strengthens its presence by combining storytelling and strategic influencers. Dove seduced with inclusive and inspiring campaigns. Biotherm focuses on authenticity and targeted collaborations, and BILOU Delights users with fun and colorful videos. Finally, e.l.f. Cosmetics and Skincare completes this ranking by combining makeup and skincare to offer varied and innovative content.