Posted on
February 26, 2025

Top 10 Skincare Brands in Italy by EMV on TikTok

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The care landscape on TikTok in Italy is dominated by Clinic, a leader thanks to its innovation and its commitments in skin care. La Roche-Posay follows closely, with products recognized for their dermatological effectiveness, while Dove charm with campaigns celebrating authentic beauty.

Avène and Vichy stand out for their soothing and targeted solutions, while CeraVe continues to seduce with its accessible and effective treatments. Yepoda, a specialist in Korean rituals, is gaining popularity with inspiring and educational content. garnier asserts itself as a safe bet thanks to its varied solutions.

Caudalie focuses on its natural and refined approach, and Yesstyle completes the ranking with a focus on Asian beauty products that are intriguing and captivating Italian consumers. A celebration of care on TikTok! 🌿✨

1
Clinique
597
Mentions
Engagements
Total EMV
€12,108,487
£12,108,487
Clinique
2
La Roche Posay
304
Mentions
Engagements
Total EMV
€11,168,534
£11,168,534
La Roche Posay
3
Dove
93
Mentions
Engagements
Total EMV
€8,030,495
£8,030,495
Dove
4
Avène
140
Mentions
Engagements
Total EMV
€6,963,181
£6,963,181
Avène
Rank
Brand
EMV
Mentions
1
Clinique
€12,108,487
£12,108,487
597
2 825 736
2
La Roche Posay
€11,168,534
£11,168,534
304
1 850 568
3
Dove
€8,030,495
£8,030,495
93
1 436 921
4
Avène
€6,963,181
£6,963,181
140
1 347 945
5
Vichy
€6,816,951
£6,816,951
114
970 546
6
CeraVe
€6,537,905
£6,537,905
303
1 482 801
7
Yepoda
€5,852,748
£5,852,748
1558
3 069 980
8
Garnier
€5,118,067
£5,118,067
457
1 611 847
9
Caudalie
€3,004,599
£3,004,599
356
1 474 358
10
Yesstyle
€2,424,882
£2,424,882
1317
1 846 792