Liverpool influencers offer brands the opportunity to create engaging and precisely targeted advertising campaigns. These influencers connect with the city's culture, trends, and local interests, giving them a direct impact on the community.
Partnering with local influencers brings an authentic feel to campaigns and allows brands to tap into loyal, pre-established communities. This helps build trust and ensures a more captivated audience—many of whom might recognise these influencers from their day-to-day lives around Liverpool!
To maximise your campaign's effectiveness, it’s crucial to choose influencers who truly resonate with your target audience and can drive measurable results. That’s why we’ve curated a list of 10 of the most influential Liverpool creators, complete with key influencer marketing insights.
The Kolsquare database provides detailed insights on influencers from 180 countries, each with at least 5,000 followers on one or more social media platforms. For this list, we have focused on creators from TikTok, Instagram, and YouTube.
While this ranking is based on follower count, it's important to remember that follower count alone is a superficial metric. To give you a deeper understanding of how these Liverpool influencers can impact your campaigns, we’ve included a wealth of additional influencer marketing data, such as engagement rates, audience demographics, and credibility scores. This comprehensive data ensures you can make informed decisions when selecting the right influencers for your brand.
Here's a deeper look at the insights we provide in this article:
Our Methodology: we selected the influencers on all platforms who live in Liverpool and have a significant number of followers in the city. We also ensured every listed influencer has a credibility score higher than 60/100.
These influencers are united by their location, but each offers brands something different. While their content, of course, varies, they also differ in engagement rates and preferred platforms. Some excel on YouTube with long-form content, while others dominate TikTok or Instagram with short videos.
Here's a rundown of the ten most popular Liverpool influencers:
Followers:
Average engagement rate:
Earned Media Value:
Warren Robie began his social media career on TikTok. Initially, the bulk of his content consisted of short-form acting videos. The scenarios often featured characters facing impossible choices or challenges, such as writing one million words in a day for a school essay. These skits brought him millions of followers, views, and likes.
However, Robie wasn't fulfilled creating acting videos, and in early 2024, he decided to focus on travel content. Speaking to the Liverpool Echo. he said, "I started a new dream, and that was to travel the world to capture the greatest stories from around the globe." His travel posts show him shopping on a budget in distant locations, sampling the cuisine, and interacting with locals.
Robie's audience is split 64% female and 36% male, and over half are 18-24 years old. He collaborates with travel brands like Scrubba and World Packers.
Followers:
Average engagement rate:
Earned Media Value:
Stevie A. Yessaian is a creator from Liverpool who specialises in acting and comedy content. His skits feature many different topics, from his cat predicting the Euro 2024 football results to Eminem parody videos. One of his most popular series is "Online School," with over 45 videos and millions of views.
Yessaian's audience is highly credible. 60% of his followers are aged 18-24, and 63% are women. He has worked with notable brands like Whiskas and Warner Brothers, attending the premiere of the film Black Adam.
Followers:
Average engagement rate:
Earned Media Value:
Tamara Elder is a Liverpool influencer with a vast TikTok following. Her content is primarily comedic, featuring parodies of day-to-day life in the UK. Many of her videos go viral, and one post imitating a rude make-up artist gained 3.9M views, 510K likes, and 20K saves.
Elder also posts lifestyle content, sharing her opinions on trending topics and updating followers about her life. Her content is diverse; she also posts skincare, makeup, and fitness videos. She has recently started a new Instagram account tracking her fitness journey, @healthhtamara.
Elder's TikTok followers are 79% female, and 53% of her entire follower count is women aged between 18 and 24. She has collaborated with brands like Beauty Works and Kaiia the Label.
Followers:
Average engagement rate:
Earned Media Value:
Philip Regan is an event host and social media influencer. He rose to fame with the catchphrase, "Times are hard, and friends are few - so ta-ra to you." His monicker, "Queen of Scotty Road", developed when he first started drinking in his local area. He told the Liverpool Echo, "With me what you see is what you get. No airs and graces. I'm just a lad brought up on Scotland Road." Alongside social media, Regan also worked as a cook and cleaner for a Liverpool homeless charity for many years.
Regan's Instagram Reels often receive over 50K views and thousands of likes. His video, pretending to be thrown out of a venue, received 402K views and 9.4K likes. He has collaborated with brands like the famous coffee shop Ezra & Gil.
Regan's Instagram audience is 63% female. They are mainly between the ages of 25 and 44. Most of his followers are in the United Kingdom, and over 50K of his Instagram followers reside in Liverpool.
Followers:
Average engagement rate:
Earned Media Value:
Rebekah Doran is a model and content creator from Liverpool. She primarily posts Get Ready With Mes, outfit inspiration, and make-up tutorials. Doran also shares travel content, lifestyle updates, and lip-sync videos.
Doran's audience is highly engaged on Instagram, and 17% live in Liverpool. 80% of her followers are female, and 71% are women between 18 and 34 years old. This presents a fantastic opportunity for brands hoping to reach a young female audience in the city.
Followers:
Average engagement rate:
Earned Media Value:
Melissa Reeves is a lifestyle content creator from Liverpool. She primarily posts content about her day-to-day life and trips abroad. A large number of her posts and videos feature her 4-year-old daughter, Vienna.
Melissa Reeves was previously a contestant on the reality shows The Challengers and Ex on the Beach UK. She also has a clothing brand, Mommys and Minis, which sells matching pyjama sets for mums and their children.
Reeves's audience is evenly split between men and women. 37% of her followers are aged between 25 and 34.
Followers:
Average engagement rate:
Earned Media Value:
Josie Peaches is a beauty and fashion influencer from Liverpool. She posts make-up tutorials, skincare advice, and fashion tips with an informative and accessible approach. Peaches makes an effort to explain products and techniques clearly, imparting valuable advice to her followers.
Peaches is also budget-aware. She is currently creating a series of videos called "Worth the Wages", in which she reviews products to decide whether they are truly worth the price tag. She has also created other budget-friendly videos, such as her "No Spend June" series.
Peaches's audience is 91% female, and 79% comprises women aged 18 to 34. 30% of her audience is located in Liverpool. She has collaborated with brands like Aldi, the Beauty Crop, Misfits, and Cetaphil.
Followers:
Average engagement rate:
Earned Media Value:
Gaming content creator JokerGUK posts gameplay videos, mainly from the Grand Theft Auto franchise. His videos feature multiplayer gameplay in which he speaks in a comedic, high-pitched voice. Further showing his love of gaming content, he is also a Twitch and Kick partner.
JokerGUK's audience on TikTok is 87% male and 48% between 18 and 24 years old. Several of his gameplay videos have gone viral, receiving millions of views.
Followers:
Average engagement rate:
Earned Media Value:
Jerome Griffin is a food influencer from Toxteth, Liverpool. To create content, he tours Liverpool, reviewing restaurants and showcasing the food options at specific postcodes. He's reviewed hundreds of eateries and posts multiple videos every week, typically featuring his catchphrase, "Enough faffing about, let’s see the menu."
Griffin has a wholesome approach to content creation, sharing with the Liverpool Echo, "I decided to talk slow and never swear because my nieces and nephews watch me, and I’ve been told other kids watch my videos.” In addition, in his bio, he solidifies his support for independent brands, stating, "🌟Specialty = Helping Independents🌟"
Griffin's audience is 54% male and 46% female. 66% of his followers are aged between 25 and 34. In addition, 43% are based in Liverpool. He has collaborated with brands like YoungOnes, Mersey Rail, and the Southport Airshow.
Followers:
Average engagement rate:
Earned Media Value:
Barclay Beales rose to fame through the reality TV show The X Factor. He is now a popular singer, performing at weddings, cruises, and on TV. His TikTok content features him singing and performing music. He also posts lifestyle content.
Beales's TikTok audience is 60% male. Three-quarters of his audience is between 18 and 34 years old.
Not found the right influencer for you? Simply download our free Chrome extension here. It provides key insights like engagement rates and audience data while you're browsing influencers on Instagram and TikTok.
Calendar Influence & Social Media 2024
