The Top 10 UK Facebook Influencers For Impactful Campaigns

Key Takeaways

• With a large number of users, Facebook is a great way to connect with a large audience through influencer marketing.
• We ranked 10 of the biggest Facebook influencers in the UK by follower count. However, we also checked that their audience is credible—not bots or inactive followers—and that at least 20% of those followers are based in the UK.
• Kevin Stephens, Yianni Charalambous, and James Tindale are the most-followed UK Facebook influencers who fit our methodology.

The Best Facebook Influencer for High-Reach Campaigns: Our methodology

The Kolsquare database contains data about influencers from 180 countries with 5,000 or more followers on a social media platform, such as Instagram, TikTok, YouTube, Facebook, X, or Snapchat.

We ranked the content creators in this article by follower count plus the data you need to know for an influencer marketing campaign, such as:

• Credibility score: Kolsquare's credibility score grades the authenticity of an influencer's audience out of 100. Scores over 75 are considered good, indicating that a high number of real people subscribe to the creator's channel. Scores below 75 suggest that their audience may partly consist of bots, inactive followers, or paid-for accounts.
• Engagement rate: This metric shows how much the creator affects their audience. The percentage is calculated by dividing the number of followers by the amount of interactions with a creator's posts, such as comments, shares, likes, etc.
• Earned media value (EMV): The EMV gives you an estimate of the value of conversation you can gain from working with an influencer on a specific channel, such as TikTok or Instagram Reels.

In this article, you'll find the most-followed Facebook influencers who also have at least 30% of their audience in the UK and a credibility score over 60%.

Our List of the 10 Biggest Facebook Influencers

Facebook offers creators the flexibility to post photos and videos, making it a great platform to connect with audiences across various content types. From lifestyle to tech, there are many different types of creators who can help you reach your target audience. We've created this list to help you find the right influencers for your campaign.

Here's a list of the 10 top Facebook influencers for influencer marketing campaigns with strong reach:

1- Kevin Stephens: @StevoTheMadMan1 - Highly Popular Facebook Influencer

• Interests: Inspiration & Lifestyle

Followers:

• Facebook: 637K
• Instagram: 580K
• TikTok: 565K

• Location: UK
• Location of the audience: UK (74%)
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Facebook: x
• Instagram posts: x | Instagram reels: x
• TikTok: 2.87%

Earned Media Value:

• Facebook: x
• Instagram Reels: €1.3K
• TikTok: €22.1K

Kevin Stephens, widely known as Stevo the Madman, posts engaging and comedic videos on Facebook. His content covers many topics, from everyday life to sports commentary. Stephens's original tagline was "Normal Geezer," which reflects his accessible approach to content creation. However, he has developed his style and production levels and refers to himself as a "Digital Storyteller."

Before becoming an influencer, Stephens was a professional footballer playing for Boreham Wood and Leyton Orient, among other teams. He has also starred on numerous TV shows, including Celebrity Come Dine With Me and The Big Narstie Show.

Stephens presented a show for JD Sports between 2016 and 2020. He now collaborates with brands such as Mamedica.

2- Yianni Charalambous: @Yiannimize - Facebook influencer working with the famous

• Interests: Sports & Fitness, Inspiration & Lifestyle

Followers:

• Facebook: 429K
• Instagram: 779K
• TikTok: x

• Location: UK
• Location of the audience: UK (71%)
• Kolsquare Credibility Score: 52/100

Average engagement rate:

• Facebook: 0.03%
• Instagram posts: 3.26% | Instagram reels: 0.76%
• TikTok: x

Earned Media Value:

• Facebook: €984
• Instagram Reels: €9.81K
• TikTok: x

Car customiser and influencer Yianni Charalambous runs the highly successful company Yiannimize, founded in 2006. Yiannimize has built a reputation for transforming high-end vehicles, including Lamborghinis, Porsches, and Bentleys.

Charalambous's clientele includes A-list celebrities like Harry Styles and Jack Grealish. His work ranges from vinyl wraps to interior transformations. Charalambous's love for cars is evident in his work, which continues to attract stars and has also led to his own TV series, Yianni: Supercar Customiser.

3- James Tindale: @JamesTindaleGeordieShore - Reality TV and Fitness Facebook Influencer

• Interests: Sport & Fitness, Reality Shows, Inspiration & Lifestyle, Travel

Followers:

• Facebook: 186K
• Instagram: 904K
• TikTok: x

• Location: UK
• Location of the audience: UK (40%)
• Kolsquare Credibility Score: 59/100

Average engagement rate:

• Facebook: x
• Instagram posts: 0.92% | Instagram reels: 4.52%
• TikTok: x

Earned Media Value:

• Facebook: x
• Instagram Reels: €53.7K
• TikTok: x

James Tindale, best known for his role on the reality TV show Geordie Shore, has successfully transitioned into the fitness industry as a personal trainer and influencer. He now shares workout routines, nutrition tips, and lifestyle content on social media.

Tindale has built a strong following due to his authentic approach and dedication to fitness. Reflecting on his shift into fitness, James said, "I thought, 'This is my passion', I really enjoy it, I want to do this as well, so I set up my own fitness platform, and as the years went on, it grew and grew."

4- Reuben Fiander & Rebekah Eldridge: @ReuBekahVidz - The Facebook Influencer Couple

• Interests: Beauty, Gaming, Humour, Inspiration & Lifestyle, Culture (Art, literature...)

Followers:

• Facebook: 892K
• Instagram: 63K
• TikTok: x

• Location: UK
• Location of the audience: UK (57%)
• Kolsquare Credibility Score: 88/100

Average engagement rate:

• Facebook: 0.21%
• Instagram posts: 0.41% | Instagram reels: x
• TikTok: x

Earned Media Value:

• Facebook: €5.17K
• Instagram Reels: x
• TikTok: x

Reuben Fiander and Rebekah Eldridge have built a significant following by sharing relatable and authentic lifestyle, travel, and comedy videos. In an interview for a local archive of Milton Keynes, Eldridge shared that even before they created content, they loved pranks and decided to share them in videos for friends. People connected with their content from the get-go, and their channel grew quickly. Examples of their popular prank videos include exploding ketchup with bicarbonate of soda and mentos in fizzy drinks.

5- Baby Bump and You @bumpbabyandyou - Facebook Influencer Network

• Interests: Family, Inspiration & Lifestyle, Fashion & Accessories, Photography

Followers:

• Facebook: 585K
• Instagram: 110K
• TikTok: x

• Location: UK
• Location of the audience: UK (86%)
• Kolsquare Credibility Score: 86/100

Average engagement rate:

• Facebook: x
• Instagram posts: 0.87% | Instagram reels: 1.1%
• TikTok: x

Earned Media Value:

• Facebook: x
• Instagram Reels: €7.83K
• TikTok: x

Baby Bump and You was founded by Alex Kohansky, who wanted to create a place for soon-to-be parents, connecting them to others on the same journey and providing a place to share stories. The page works like a Facebook group with followers learning and commenting about all things parenting. They state on their website that "Parenting isn’t black and white. It is varying shades of grey! We created Bump, Baby & You to help you through this amazing journey into parenthood. To offer advice and guidance on how to handle every stage of this crazy journey."

On their Facebook page, they post relatable quotes and children's products as ads, working with businesses such as Dunelm and Nike. They post multiple times a day and are a good fit for children's brands or those creating product lines for kids.

6- Lorna Cooper's Feed Your Family for About £20 a Week:  @fyf20quid

• Interests: Family, Inspiration & Lifestyle, Fashion & Accessories, Photography

Followers:

• Facebook: 660K
• Instagram: 36K
• TikTok: 26K

• Location: UK
• Location of the audience: UK (89%)
• Kolsquare Credibility Score: 87/100

Average engagement rate:

• Facebook: x
• Instagram posts: x | Instagram reels: 0.27%
• TikTok: 2.53%

Earned Media Value:

• Facebook: x
• Instagram Reels: €988
• TikTok: €1.82K

Lorna Cooper created the popular social media channel Feed Your Family for About £20 a Week to help families manage their grocery budgets while enjoying nutritious and tasty meals. The Facebook page posts a wealth of content, including meal plans, shopping tips, and cost-effective recipes that cater to a variety of tastes and dietary needs.

The content often includes step-by-step guides and shopping lists, making it easy for families to follow along and apply the tips in their own kitchens. Cooper regularly shares her own experiences alongside lifestyle content. They have collaborated with brands like Matalan and Argos.

7- Ali Official:

• Interests: Sport & Fitness, Humour, Travel

Followers:

• Facebook: 319K
• Instagram: 309K
• TikTok: x

• Location: UK
• Location of the audience: UK (40%)
• Kolsquare Credibility Score: 72/100

Average engagement rate:

• Facebook: 0.65%
• Instagram posts: 4.12% | Instagram reels: 2.14%
• TikTok: x

Earned Media Value:

• Facebook: €3.18K
• Instagram Reels: €9.84K
• TikTok: x

Influencer and comedian Ali Official creates content with a focus on humour, particularly surrounding his experiences as a British Bangladeshi. He also mixes comedy content with serious messages. In his IDTV documentary, Me, My Mental Illness & I, he shared his experiences with manic depression. He has also made a TV show with the BBC about life as a British Bangladeshi.

He has collaborated with brands such as Walkers and Red Bull, and his content frequently has over 1K likes on Facebook.

8- Lily Pebbles: @lilypebbles

• Interests: Fashion & Accessories, Inspiration & Lifestyle, Beauty

Followers:

• Facebook: 126K
• Instagram: 430K
• TikTok: 40K

• Location: UK
• Location of the audience: UK (41%)
• Kolsquare Credibility Score: 69/100

Average engagement rate:

• Facebook: x
• Instagram posts: 1.28% | Instagram reels: 0.82%
• TikTok: 1.23%

Earned Media Value:

• Facebook: x
• Instagram Reels: €6.95K
• TikTok: €783

Lily Pebbles is a lifestyle and beauty influencer known for her relatable and down-to-earth content. Pebbles covers many topics, including makeup tutorials, skincare routines, and lifestyle tips. Her content often includes honest reviews and practical advice.

Pebbles also shares glimpses into her personal life, posting content about her family. She has collaborated with brands like Fenick and Beauty Pie.  

9- James Whiting: @skinnyfoodco

• Interests: Food & Drinks, Family, Travel. Inspiration & Lifestyle

Followers:

• Facebook: 506K
• Instagram: 21K
• TikTok: x

• Location: UK
• Location of the audience: UK (74%)
• Kolsquare Credibility Score: 69/100

Average engagement rate:

• Facebook: 0.01%
• Instagram posts: x | Instagram reels: x
• TikTok: x

Earned Media Value:

• Facebook: €1.15K
• Instagram Reels: x
• TikTok: x

Founded by James Whiting and Wayne Starkey in 2018, the Skinny Food Co. sells healthy alternatives to common products. Initially creating ketchup and barbecue sauce free from added sugar, gluten, dairy, and fat, they quickly expanded to a wider range of products. The pair stated, “We just want you to be healthy, happy, and eating the delicious foods you love.”

The Skinny Food Co. is committed to transparency and quality, offering detailed nutritional information and high standards in food production. As a result, the Skinny Food Co has built a solid following among health-conscious consumers and those looking to enjoy their favourite foods in a healthier way.

10- Lauren Platt: @LaurenPlattOfficial

• Interests: Beauty, Travel, Reality Shows

Followers:

• Facebook: 126K
• Instagram: 150K
• TikTok: x

• Location: UK
• Location of the audience: UK (55%)
• Kolsquare Credibility Score: 69/100

Average engagement rate:

• Facebook: x
• Instagram posts: 0.1% | Instagram reels: x
• TikTok: x

Earned Media Value:

• Facebook: €262
• Instagram Reels: x
• TikTok: x

Lauren Platt is a British television presenter and singer who first gained fame as a contestant on "The X Factor" UK in 2014. Following her success on the show, Platt transitioned into television presenting, hosting the popular CBBC show "The Playlist."

Platt has now built a following on television and social media. She uses her platforms to connect with her audience, sharing lifestyle and music-based content.

How to Search and Find Facebook creators using an influencer marketing platform

Finding the right influencers for your marketing campaign can be a daunting task. However, with the right tools, it doesn't have to be a struggle. Kolsquare's influencer marketing platform simplifies accurate influencer discovery by offering a comprehensive database of influencers, complete with detailed analytics and insights. This means you can quickly narrow down potential collaborators based on criteria such as target audience demographics, engagement rates, and content style.

These are the insights you need to develop a collaboration that feels authentic, builds trust in your target audience, and increases sales.

Using Kolsquare, you can effortlessly search for Facebook creators who align with your brand values and target market. The platform's advanced search filters allow you to refine your search by niche, location, and even specific keywords. This precision saves you time and ensures that you connect with influencers who can genuinely resonate with your audience. In addition, Kolsquare can tell you how safe your brand will be, tracking whether an influencer complies with UK regulations.  

This is especially valuable if you want to work with many micro-influencers for a multi-dimensional influencer marketing campaign. This gives brands more freedom to scale their efforts and quickly assess which influencers are most effective.

Discover which influencers are most impactful with tools to track and measure the KPIs of your influencer partnerships. This gives you a great way to continually optimise your strategy, adjusting your collaborations based on real-time data.

To learn more, book in for a free demo today.

How do Facebook influencers make money?

Facebook influencers make money through several revenue streams, including advertising, fan support, and sponsorships. One primary method is in-stream Facebook ads, where influencers earn revenue by displaying ads within their video content. Additionally, fan support is a significant income source, with viewers contributing through Stars, gifts, and subscriptions. These direct fan engagements allow influencers to monetise their content while fostering a community. Beyond these, influencers also collaborate with brands through sponsored posts and partnerships, promoting products or services to their audience.

Previously, influencers and brands could track their content on Facebook Analytics. However, the Analytics feature has been closed down and replaced by Meta Business Suite.

How much do influencers make on Facebook? How do they get paid by brands?

Facebook offers a great way for brands to reach their target audiences, but what about influencers?

The earnings of influencers on Facebook vary significantly, depending on factors such as audience size, engagement rates, and the type of content they produce. Influencers can earn money through in-stream Facebook ads, which typically pay based on views and engagement, as well as fan support through Stars, gifts, and subscriptions. For those with a substantial following, these revenue streams can be quite lucrative. Additionally, sponsored content and brand partnerships offer another significant income source from the Facebook page, with influencers often being paid to promote products or services to their audience. While the income potential is high, especially for those with large, engaged followings, it requires consistent effort and strategic content creation to maximise earnings. Overall, for many influencers, Facebook can indeed be a profitable platform, though success often depends on effectively leveraging multiple monetisation channels.

If you're curious about how much an influence earns, quickly learn their average rates on Instagram and TikTok with the KOLculator.

For businesses looking to collaborate with Facebook influencers, negotiating rates and understanding the variety of campaign styles available is crucial. When approaching negotiations, it's important for brands to understand the influencer's audience size, engagement rates, and previous campaign performance. Clear communication about campaign objectives and budget constraints can help establish a fair rate that aligns with both the brand's and the influencer's expectations. There are various campaign styles to choose from, such as sponsored posts, where influencers create content featuring the brand's products or services; giveaways, which encourage audience engagement and increase brand visibility; and long-term ambassadorships, where influencers represent the brand over an extended period, fostering a deeper connection with their followers. Additionally, businesses can explore content collaborations like takeovers or behind-the-scenes content, which can provide a unique and engaging perspective for the audience.

Learn how to properly negotiate with influencers in-depth here.

Who is the most famous influencer on Facebook?

As of now, the most famous influencer on the social media platform Facebook is Cristiano Ronaldo. The Portuguese football superstar has the highest number of people following him on the platform, with over 160 million users around the world following his Facebook page. He may be the right influencer for a high-reach campaign. However, collaborating with him would be very expensive.

How did Facebook influence the media?

Facebook was one of the first social media platforms and had a huge influence. It has transformed how information is consumed, shared, and distributed. One key way Facebook influenced the media is through the democratisation of content distribution. By providing a platform where anyone can share news and stories, Facebook has enabled citizen journalism and allowed diverse voices to reach a global audience. This shift has challenged traditional media outlets, which previously held gatekeeping roles over information dissemination.

Additionally, Facebook's algorithm-driven news feed has significantly influenced media consumption patterns. The platform's emphasis on engagement metrics, such as likes, shares, and comments, has prioritised content that generates strong reactions, often amplifying sensational or emotionally charged stories. This has led to concerns about the spread of misinformation and the creation of echo chambers, where users are primarily exposed to content that aligns with their existing beliefs.

Facebook has also become a major advertising platform, attracting significant ad spend away from traditional media. This shift has altered the financial landscape for news organisations, many of which now rely on digital advertising revenue. Facebook's role in content distribution and advertising has fundamentally reshaped the media industry, influencing how news is created, delivered, and monetised.