The Top 10 Fashion Influencers in the UK, Plus Insights

The fashion influencer marketing market is booming, with a projected growth of 33.8% between 2025 and 2030. However, with growth comes a saturated and fiercely competitive market.

To win, you need to select the right influencers. Finding them requires data beyond vanity metrics. Deep insights like engagement rates, audience credibility, and expected earned media value (EMV) spotlight those who can effectively boost awareness and connect with target audiences.

That’s why we’ve curated a list of the top ten UK fashion content creators, complete with key metrics to help you make informed decisions and maximise impact.

Key takeaways

• Fashion influencer marketing is still gaining momentum as brands engage potential customers through influencers on YouTube, Instagram, and TikTok.
• We've identified the top 10 fashion influencers who live in the UK and have significant UK audiences.
• We included key metrics, such as audience location, engagement rates, and audience credibility, that support informed partnership decisions.
• The most successful fashion influencers include Tanya Burr, Saffron Barker, and Oliver Proudlock.

Who are the most famous fashion influencers in the UK? Our methodology

The Kolsquare database contains data about every influencer with 5,000 or more followers on at least one of the popular social media platforms, such as Instagram, TikTok, YouTube, Facebook, X, or Snapchat.

Along with follower counts, we've added detailed insights, including:

• Credibility score out of 100: Kolsquare's Credibility Score rates how trustworthy an influencer is out of 100. The higher the number, the more real people are part of the community. Anything below 70 suggests that a significant portion of the audience comprises bots or inactive followers.
• Engagement rate: This key figure indicates how much sway the influencer has over their followers. It compares the number of interactions, such as reactions, comments, shares, and likes, on each post to the follower count, assessing audience investment.
• Earned media value (EMV): Determine the budget for a KOL partnership by estimating how much the visibility gained from a collaboration would cost via traditional marketing channels. We provide EMV for Instagram posts and Reels.

To pinpoint the best fashion influencers in the UK, we filtered our database to show only those in the fashion niche with a significant UK audience and a Credibility Score above 70.

A list of the top 10 British fashion bloggers

We've included core players from every corner of the UK fashion landscape, including luxury fashion stars, fashion models, and relatable high-street fashion or lifestyle bloggers.

Here's our list of creators who rose to fame by sharing "get-ready with mes," styling videos, and fashion tips.

1. Tanya Burr (@tanyaburr): Instagram fashion influencer

• Interests: Beauty, Travel, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 4.2m
• TikTok: 70.7k
• YouTube: 3.1m

• Location: London, UK
• Location of the audience: UK (30%)
• Kolsquare Credibility Score: 69/100

Average engagement rate:

• Instagram posts: 0.23% | Instagram Reels: 0.06 %
• TikTok: 0.99%

Earned Media Value:

• Instagram Reels: €8.07k
• Instagram Posts: €56k
• Instagram Stories: €9.49k

Tanya Burr is a fashion and beauty influencer with a huge Instagram following. When she first started, the ex-beauty counter employee and makeup student applied her expertise to copy celebrity makeup looks on her YouTube channel. Now, her minimalist, practical style takes centre stage as she shares beauty, lifestyle, and styling videos. Her fashion analysis is masterful, explaining the fit, comfort, and usage of each garment.

A good amount (5.6%) of Burr's audience lives in London. Overall, 74% are female, and 38% are women aged between 18 and 24. This positions her as a fantastic choice for awareness-grabbing Gen Z campaigns. Previous fashion collaborations include Sezane, Pandora, and Dior.

2. Saffron Barker (@saffronbarker): UK fashion influencer on TikTok, Instagram, and YouTube

• Interests: Beauty, Inspiration & Lifestyle, Travel, Fashion & Accessories

Followers:

• Instagram: 1.8m
• TikTok: 2.1m
• YouTube: 2.4m

• Location: Brighton/London, UK
• Location of the audience: UK (57%)
• Kolsquare Credibility Score: 77/100

Average engagement rate:

• Instagram posts: x | Instagram Reels: x
• TikTok: 2.04%

Earned Media Value:

• Instagram Reels: x
• Instagram posts: x
• Instagram Stories: €4,040

Brighton fashion influencer Saffron Barker has a huge following on TikTok, Instagram, and YouTube. She tailors her content to each platform. On her YouTube channel, she acts as a lifestyle blogger, posting diary-style videos, while her go-to Instagram content is fashion looks.

Barker's reach grew thanks to appearances on reality TV shows Strictly Come Dancing and Celebrity The Circle. She is also a co-host of the podcast Sex, Lies, and DM Slides.

Barker is an affiliate influencer for Gymshark. Her audience skews Gen Z, and 46% are women between 18 and 24.

3. Lydia Rose (@fashioninflux): London influencer

• Interests: Beauty, Travel, Fashion & Accessories, Inspiration & Lifestyle

Followers:

• Instagram: 2.5m
• TikTok: 458k
• YouTube: 154k

• Location: London, UK
• Location of the audience: UK (9%)
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram posts: 0.53% | Instagram Reels: 0.14%
• TikTok: 0.06%

Earned media value:

• Instagram Reels: €12,300
• Instagram posts: €41,100
• Instagram Stories: €5,560

Lydia Rose shares "get ready with me" videos featuring a mix of high-street and luxury fashion brands. Now a mother, she showcases comfortable yet stylish clothing options, often with her son in the frame. In contrast, Rose also posts her go-to evening looks.

Lydia Rose's audience is 94% female, and 84% of followers are between 18 and 34. She has collaborated with brands like River Island and F&F.

4. Olivia Bowen (@oliviadbowen)

• Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 3.05m
• TikTok: 718,000
• YouTube: x

• Location: London, UK
• Location of the audience: UK (68%)
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram posts: 1.21% | Instagram Reels: 1.19%
• TikTok: 5.61%

Earned media value:

• Instagram Reels: €76,200
• Instagram Posts: €73,100
• Instagram Stories: €6,580

Essex influencer Olivia Bowen has a significant following on Instagram. Her profile skyrocketed after her appearance on Love Island 2016. Since marrying her Love Island partner, she has posted more lifestyle content about her young family and pregnancy journey. Bowen also shares makeup looks and styling videos that mix the glamorous and casual.

A large percentage (68%) of Bowen's audience lives in the UK, and 9% reside in London. Her TikTok audience is 81% female and highly engaged. Bowen has worked with the fashion tech brand Cricut Joy Xtra.

5. Olivia Nicole Duffin (@olivianduffin): High street fashion influencer UK

• Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories, Travel, Music

Followers:

• Instagram: 94,600
• TikTok: 3.1m
• YouTube: x

• Location: London, UK
• Location of the audience: UK (29%)
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram posts: x | Instagram Reels: 0.07%
• TikTok: 0.02%

Earned media value:

• Instagram Reels: €172
• Instagram Posts: x
• Instagram Stories: €210

Olivia Duffin is a fashion and music influencer with a huge TikTok following. Her core content is videos lipsyncing and singing video looks. Many videos show her copying the singing style and makeup look of popular artist Ariana Grande. But Duffin's also a devotee to fashion posting. Her preference is promoting fast fashion brands like Shein and sharing simple looks that highlight products clearly.

Duffin's audience is 82% female. She has an average deliverability rate but lower engagement rates.

6. Kaci Jay (@kaci.jay): TikTok and Instagram style

• Interests: Beauty, Sport & Fitness, Inspiration & Lifestyle, News & Tendances, Fashion & accessories

Followers:

• Instagram: 1.1m
• TikTok: 2m
• YouTube: 646,000

• Location: London, UK
• Location of the audience: UK (82%)
• Kolsquare Credibility Score: 84/100

Average engagement rate:

• Instagram posts: 8.89% | Instagram Reels: 2.33%
• TikTok: 6.05%

Earned media value:

• Instagram Reels: €52,000
• Instagram posts: €126,000
• Instagram Stories: €2,610

Kaci Jay rose to fame on her dad's YouTube channel, Dad V Girls. She's now an influencer in her own right, posting beauty hacks, outfits, and lifestyle content. She shares simple, stylish looks and often features relatable quotes or lipsyncs to songs that highlight common struggles.

Her vast and highly engaged audience spans all the core social media platforms. Despite having millions of followers, Jay's profile is still growing. Her Instagram audience is 87% female. She mentions brands like Oh Polly, Very, and Footasylum.

7. Oliver Proudlock (@proudlock)

• Interests: Travel, Sport & Fitness, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 651,000
• TikTok: x
• YouTube: x

• Location: London, UK
• Location of the audience: UK (70%)
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram posts: x | Instagram Reels: x
• TikTok: x

Earned media value:

• Instagram Reels: x
• Instagram Posts: x
• Instagram Stories: €1,990

Oliver Proudlock is famous for his appearance on the reality TV show Made in Chelsea, where he gained a reputation for his impeccable taste. On Instagram, he posts fashion looks, often featuring UK landmarks such as the London Underground. His looks focus on streetwear, heavy in leather and denim. He has also attended significant fashion events like London Fashion Week.

Despite sharing men's fashion looks, Proudlock's audience is 79% female. Overall, 80% are aged between 18 and 34, and an amazing 16% live in London.

Proudlock mentions both classic and upcoming fashion brands, such as Marks & Spencer, Adidas, and Serge Denimes.

8. Nella Rose (@nellarosee): Comedy, TV, and fashion influencer

• Interests: Beauty, Sport & Fitness, Entertainment (cinema, TV, etc.), Fashion & Accessories, News & Tendances

Followers:

• Instagram: 1.3m
• TikTok: 1.7m
• YouTube: 935,000

• Location: London, UK
• Location of the audience: UK (28%)
• Kolsquare Credibility Score: 75/100

Average engagement rate:

• Instagram posts: 12.4% | Instagram Reels: 4.6%
• TikTok: 4.19%

Earned media value:

• Instagram Reels: €94,700
• Instagram Posts: €197,000
• Instagram Stories: €2,930

Belgium-born, Nella Rose is an influencer and TV presenter. Despite her high follower counts (which typically mean lower engagement rates), her audience is highly engaged. Rose has grown her following by appearing on reality TV shows like I'm a Celebrity: Get Me Out of Here. She posts comedy content, hair, and fashion styles.

Rose's TikTok audience is 88% women, with an amazing 55% being women aged 18 to 24. This makes her a top choice for Gen Z campaigns.

9. Leanne Chapman (@leanneschapman): TikTok fashion influencer

• Interests: Family, Inspiration & Lifestyle, Fashion & Accessories, Beauty

Followers:

• Instagram: 27,700
• TikTok: 742,00
• YouTube: x

• Location: Essex/London, UK
• Location of the audience: UK (70%)
• Kolsquare Credibility Score: 85/100

Average engagement rate:

• Instagram posts: 1.19% | Instagram Reels: 2.58%
• TikTok: 0.84%

Earned media value:

• Instagram Reels: €11,000
• Instagram posts: €3,480
• Instagram Stories: €437

Leanne Champan is a TikTok influencer from Essex. She posts humourous content alongside fashion hauls and beauty content. Since becoming a mum, Chapman has branched into sharing family-centred vlogs.

Although her follower count is slightly smaller than that of other influencers on this list, she shouldn't be overlooked for high-reach UK fashion campaigns. Her audience is credible, engaged, and primarily UK-based, plus her content feels authentic.

On TikTok, 69% of Chapman's audience is female, and most are 18 to 34 years old. She has recently collaborated with the perfume brand Claudia Kilsby.

10. Mason Blake (@masonblakee)

• Interests: Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 172,000
• TikTok: 562,000
• YouTube: x

• Location: London, UK
• Location of the audience: UK (34%)
• Kolsquare Credibility Score: 84/100

Average engagement rate:

• Instagram posts: 1.01% | Instagram Reels: 29.42%
• TikTok: 22.1%

Earned Media Value:

• Instagram Reels: €44,480
• Instagram Posts: €2,520
• Instagram Stories: €314,490

Mason Blake was born in the US but now lives in the UK and has a primarily UK audience. He started creating content in 2019, posting lip-synch videos. He now shares travel content and comedy videos alongside fashion content featuring streetwear looks that show off his distinctive flair.

Blake still has a growing profile. His TikTok audience is 84% female, and he's mentioned Essie, Asos, and Estee Lauder.

What is a fashion influencer?

Fashion influencers are individuals who post within the fashion niche on social media platforms like Instagram, YouTube, TikTok, and blogs.

These influencers may be fashion models, fashion enthusiasts, or even designers. Some sit closer to lifestyle bloggers, sharing high-street fashion looks and true-to-life content. Others spotlight aspirational styles with high-fashion, editorial-style content. These creators will attend significant fashion events, such as London Fashion Week.

But the options don't stop there.  There are niche creators focusing on punk or vintage styles. There are also values-driven influencers who share the best ways to support ethical fashion or second-hand fashion.

These influencers use their platforms to share their personal style, shopping and beauty tips, product recommendations, and insights into the latest trends.

Fashion influencers often stay at the forefront of style by collaborating with brands and promoting their products or services through sponsored content, partnerships, and affiliate marketing. This allows brands to work with them through influencer marketing.

Here are the core types of fashion influencer posts :

• Outfit of the day (OOTD): Influencers showcase daily outfits, inspiring followers with relatable looks.
• Hauls: Influencers share their recent shopping purchases, whether it's clothing, accessories, or beauty products.
• Get ready with me (GRWM): Influencers take their followers through their beauty and fashion routines, from skincare and makeup to styling their outfits for the day or special event.
• Product reviews: Influencers offer their honest opinions and reviews of clothes or brands, sharing their experiences plus pros and cons.
• Styling tips: Influencers provide tips and tricks on how to style specific clothing items, accessories, or trends. For example, a fashion creator may share the many ways to tuck a shirt.

These content creators significantly influence consumer preferences, drive brand awareness, and influence purchasing decisions. Their authenticity, creativity, and ability to connect with their audiences enhance their impact.

Who is the most famous fashion influencer?

There are many fashion influencers with huge followings worldwide. Here are some of the biggest fashion influencers in the world:

• Chiara Ferragni (@chiaraferragni, 28.7m followers, Instagram): Italian fashion blogger and entrepreneur Chiara Ferragni has a massive following on Instagram. She has checked off many fashion influencer dreams, from being gifted products by huge names like Louis Vitton to launching her own brand.
• Aimee Song (@songofstyle, 7.1m followers, Instagram): An American fashion influencer with over seven million Instagram followers, Aimee Song captivates her audience with classic silhouettes that pair minimalism with elegance.
• Camila Coelho (@camilacoelho, 10.2m followers, Instagram): The Brazilian fashion influencer and designer is recognised for blending Brazilian flair and American style. She often collaborates with renowned fashion houses and recently won Global Fashion Brand Ambassador of the Year.
• Alexa Chung (@alexachung, 6.3m followers, Instagram): British fashion icon, model, and television presenter Alexa Chung is a UK indie darling who has also launched her own clothing lines and presented fashion-focused TV shows.

The biggest female and male fashion Influencers in the UK

Tanya Burr is the most-followed content creator on our list. She gained a huge following, sharing beauty tips rooted in her expertise as a makeup artist and lifestyle and fashion content.

However, Kaci Jay and Lydia Rose are also highly popular creators with chic styles and influence in the fashion industry.

Some popular influencers who didn't make our list are Nadyia Anya, Alicia Roddy, Laura Ferry, and fashion model Olivia Aarben.

The biggest men's fashion influencer in the UK on our list is Oliver Proudlock.

Who is the highest-paid influencer in the UK?

This is a difficult question to answer, but Sidemen member KSI could be the highest-paid influencer in the UK. His PRIME drinks, which he promoted heavily on social media channels, generated over $1.2 billion in revenue in 2023.

A big-earning fashion influencer is Molly Mae Hague. Her multitude of incomes, from Amazon shows to a fashion line, make her likely to have high earnings.

Influencer rates: How much do influencers charge in the UK?

Influencer marketing costs depend on many factors. In the fashion industry, costs depend on the social media platform, the influencer's reach, the type of content, demand, and more.

As a result, costs can often be negotiated. Learn more about effective negotiation with influencers here.

While prices vary, many fashion influencers post on Instagram. Here's a rough pricing guide for Instagram influencers:

• Nano-influencers: £10-£100
• Micro-influencers: £100-£500
• Mid-tier influencers: £500-£5,000
• Macro-influencers: £5,000-£10,000
• Mega-influencers: £10,000+
• Celebrity influencers: Any amount, even £1m+

While these are the average values, you can use our influencer pricing tool to check the average price of working with a specific influencer on Instagram.

Smaller fashion blogs: How do I find fashion micro-influencers UK?

Are you searching for fashion enthusiasts? Perhaps in niches like vintage or alternative fashion? Or are you a bigger brand wanting to strengthen connections authentically?

Partnering with micro-influencers, who have high engagement rates and targeted audiences, is a winning choice. It's often more affordable than working with big names and results in more impactful content.

There are thousands of micro-influencers to choose from, but finding the best match requires data and extensive research.

Here are our tips for identifying micro-influencers in the UK:

• Social media exploration: Make the most of social media platforms like Instagram and TikTok by searching fashion hashtags, such as #fashionbloggeruk or #Londonfashion. Look for posters with smaller follower counts who post engaging content that inspires likes and comments.
• Engagement with niche communities: Engage with fashion communities and forums specific to the UK, such as fashion-related Facebook groups, Reddit communities like r/fashionuk, or niche fashion forums. These platforms often feature discussions where micro-influencers participate, providing an opportunity to identify potential collaborators.
• Employing influencer marketing platforms: Influencer marketing platforms like Kolsquare ensure it only takes a few clicks to find influencers who fit your requirements. Their advanced search filters let you uncover micro-influencers in the fashion niche with UK followers. Platforms also provide insights into influencers' audience demographics and engagement metrics to ensure alignment with your target audience. Book a Kolsquare demo today.
• Attend fashion events and networking: Participate in fashion industry events, workshops, or networking sessions. These gatherings offer opportunities to connect with aspiring fashion influencers who may not yet have significant online visibility but have a growing profile.

In addition, don't overlook nano-influencers. These small creators have core followings in specific niches. Nano-influencers tend to have the most engaged audiences. Some brand strategists find that activating a number of small creators holds more power than macro or mega-influencer campaigns.

Nano-influencers build audience trust that can truly influence shopping habits. They often view social media as a hobby, allowing them to stay true to their values and preferred content style. This allows you to get granular, targeting niche audiences like sustainable fashion, jewellery collections, or 80s style.  

How many influencers are there in the UK?

The UK is full of influencers who share everything from beauty tips to financial advice. Kolsquare data found an impressive pool of 98,000 UK creators with more than 5,000 Instagram followers.