How Amazon Influencers can Help You Sell More Online

Key Takeaways

• A price analysis by the e-commerce service provider Remazing for Handelsblatt on the Amazon Marketplace shows that the price development in online retail is significantly below the general inflation trend.
• Amazon has developed an influencer program to support social media influencers that  gives them the opportunity to monetize their online presence. Influencers can promote Amazon products to their followers and receive commissions for qualified purchases.
• To obtain an Amazon Influencer account, influencers must apply and meet certain eligibility criteria, such as a certain number of followers, high-quality content, and relevance to Amazon’s product categories. Once accepted, they receive access to a personalized Amazon store and a verified profile.

While retail prices are rising, online commerce remains stable, according to a price analysis conducted on the Amazon Marketplace by e-commerce service provider Remazing for Handelsblatt. In Handelsblatt, Remazing co-founder Emil Beck said, “Our analysis showed that the price development on the Amazon Marketplace was significantly below the general inflation trend; almost no impact of inflation is noticeable.” Apparently, the analysts themselves were surprised that prices remained almost constant. One more reason to think about Amazon’s e-commerce strategy!  

Influencers on Amazon and how to get an Amazon Influencer account

Amazon Influencers are, as on all other platforms, people who have built up a large community on popular social media platforms, such as TikTok, Instagram, Facebook, and Twitter. On Amazon, as elsewhere, there are different niches, ranging from beauty and fashion to Tech or Deko.

To promote  influencing  on its  Marketplace, Amazon has developed its own Influencer Program. This initiative allows Influencers to monetize their online presence by promoting Amazon products to their followers. Similar to the traditional Amazon Associates program, the Influencer Program is tailored specifically for social media influencers and provides them with tools and features to effectively promote products and earn commissions.

Not every KOL can join the program: Influencers must apply and meet certain eligibility criteria. Amazon then reviews applications based on follower count, content quality, and relevance to Amazon’s product categories. Once accepted into the program, influencers have access to a personalized Amazon store for  a curated selection of recommended products and are given a verified profile. This public account displays the influencer’s  name, a short bio, social media links, Amazon updates and releases, and recent content.

Amazon Influencer Program benefits: How much do I earn as an Amazon Associate?

By participating in the program, Influencers gain access to a personalized storefront on Amazon where they can showcase their favorite products. This storefront acts as a digital shop and allows KOL to share their product recommendations in a visually appealing and user-friendly way. To do this, influencers can select products from Amazon’s extensive catalog and organize them into themed lists, making it easier for their followers to discover and purchase the items they recommend.

Through the Amazon Influencer Program, influencers have the opportunity to monetize their recommendations. KOLs receive a commission for qualified purchases made by their followers through their storefronts. This commission structure serves as a motivating factor to create high-quality content and to interact effectively with their audience. Generally, Amazon Influencers’ pay depends heavily on the industry and products, with Amazon offering referral compensation per product category.

How to run an e-commerce affiliate campaign with influencers in 5 easy steps!

Another advantage is the easy integration of the Amazon Influencer Program with the influencers’ existing social media platforms. Influencers can link their Amazon store  to their profiles, share it in their content or in their captions, and recommend to their followers to explore the shop and buy the recommended products. This integration improves the user experience by enabling a seamless transition from KOL content to the Amazon platform, promoting a smooth shopping experience.

To further empower influencers, Amazon provides reliable analytics and insights, such as clicks, conversions, and revenue access to track the effectiveness of their recommendations. This data-driven approach enables influencers to make informed decisions about the products they promote and tailor their content to better resonate with their followers.

The Amazon Influencer Program has revolutionized the influencer marketing landscape by providing influencers with a platform to monetize their influence and connect their followers with a variety of products. By putting together personalized storefronts, leveraging their authenticity, and driving conversions, they can become influential brand ambassadors within the Amazon ecosystem.

How to find all Amazon KOL - from Fashion to Associate Influencers

When searching for the best Amazon Influencers to work with, it’s important to ask specific questions to ensure a successful partnership. First, consider whether the KOLs are a good fit for your products or services and your brand identity, as alignment with your brand and target audience is critical. So, evaluate whether their performance data aligns with your PPC campaign goals and overall Amazon SEO strategy.

Look for influencers with an engaged community, but also ask for data that proves their engagement. It’s also important to determine if they can work within your budget; ask about their current brand collaborations and what they’ve learned from those experiences. Also, find out how sponsored contributions are disclosed to ensure transparency. As stipulated in the supra-national framework of the EU and the national law of the Federal Republic of Germany, creators have the so-called labeling obligation for sponsored posts in case of cooperation or paid advertising.

If your desired Influencer is not part of the program, simply encourage him  to sign up as there are several ways for him to monetize the fan base through the promotion of Amazon products.

Influencer Amazon stores: here's how to create a storefront

The Amazon storefront is a great way to introduce your brand, showcase products to your followers, and offer customers a personalized shopping experience. Below, we’ll briefly explain how to set up your storefront or influencer page.

1. Eligibility:  To create an Amazon storefront, you need to be a registered Amazon seller or verified Amazon influencer with a professional selling plan.
2. Brand Registration: If you want to create an enhanced brand storefront for your brand, you should sign up for Amazon’s brand registration program. This will give you additional features and customization options to enhance your storefront.
3. Access to Store Builder: Once you’re eligible, sign in to your Amazon Seller Central account. Select “Stores” from the menu and then click “Manage Stores.” Here you can access the Store Builder tool to create and customize your storefront.
4. Storefront Setup: Choose a name for your storefront that represents your brand and is memorable to customers. KOLs can of course use their own name for their influencer page on Amazon. Upload a logo or profile picture to make the storefront visually appealing. Overall, just make sure to include your Brand Hub (brand or KOL).
5. Category Pages: Organize your products into relevant category pages to help followers navigate. The categories should be logical and correspond to your niche. Also interesting: TikTok content categories: These are relevant for influencer marketing campaigns.
6. Product placement: strategically arrange your products on each category page, highlighting best sellers or new products to get followers’ attention. As on other social networks, “Quality is Key”, so take high quality product pictures, work on your product descriptions, and be careful with customer reviews.
7. Brand Storytelling: Use the storefront to tell your brand’s story and engage followers. Under “About Us” you can emphasize your mission, values, and unique selling points.
8. SEO Optimization: Optimize the Amazon storefront for search engines, just as you optimize your website. Product titles and descriptions should include relevant keywords as this improves visibility on Amazon and attracts organic traffic.
9. Storefront advertising: Network your Amazon storefront with other accounts to increase your visibility and get the most out of it.
10. Regular Updates: Keep your storefront up to date by adding new products, updating content, and responding to customer reviews. Regularly analyze storefront metrics and customer feedback to identify opportunities for improvement and optimize the shopping experience for your followers.

How do I get an Amazon affiliate link?

To earn commissions through the Amazon Associates program, you must first create an account and/or sign up. Provide as much info as possible: details about your website or mobile app, your preferred store ID, and your profile information.

After completing the initial registration, you will be asked to enter your payment and tax information. This is necessary for Amazon to process and pay out your affiliate commissions. Once the application is approved, you can start generating affiliate links. Amazon offers different types of affiliate links, for example text links, image links or product widgets. Choose the links based on the products you are promoting or having promoted, or generate custom links for specific pages on Amazon.

It’s also possible to customize the affiliate link to make it more user-friendly or trackable. Amazon offers options to shorten the link, add tracking IDs, or customize the link text.

The rise of Amazon: from bookstore to Amazon affiliate influencers

Amazon has had a remarkable rise since its inception in 1994. What began as an online bookstore owned by founder Jeff Bezos has grown into one of the largest and most influential e-commerce companies in the world, offering a wide range of products and services. Like many modern success stories, Bezos started his business from his garage in Seattle. The company quickly gained attention for its wide selection and competitive prices, as well as its focus on customer satisfaction and convenience.

After Amazon established itself as a successful bookstore, the website expanded its offerings to include various other products, such as electronics, clothing, home goods, and more. The company’s goal was to be the “one-stop store for everything“. Amazon has consistently relied on technological advances to improve its operations and customer experience. In particular, the company pioneered e-commerce practices such as one-click purchasing, customer reviews, and personalized recommendations, which have become industry standards.

In 2006, Amazon launched AWS, its cloud computing division, which has become a major factor in the company’s success. AWS provides scalable and reliable cloud infrastructure and services to businesses and organizations around the world, generating significant revenue for Amazon. A year earlier, Amazon introduced its Prime membership program, which offers subscribers benefits such as free two-day shipping, streaming services, and exclusive deals. Prime has been instrumental in building customer loyalty and driving sales. Amazon also invested heavily in building an extensive fulfillment network, including warehouses and distribution centers, to enable fast and efficient delivery; in January of 2023 the company announced for the first time that it would close a warehouse location in Germany, according to the Tagesschau.

Over the years, Amazon has made strategic acquisitions to expand its reach and offerings. In particular, the acquisition of companies such as Zappos (online shoe retailer) and Whole Foods Market (grocery chain) has allowed Amazon to enter new markets and leverage its existing customer base. Amazon’s marketplace model has been crucial to its growth. It allows third-party sellers to offer and sell products on the Amazon platform, greatly expanding the available product selection. Today, the majority of sales on Amazon are made through third-party sellers and are driven by influencers, among others.

Amazon has repeatedly crossed borders and revolutionized traditional industries. For example, the introduction of the Kindle e-reader upended the publishing industry, while its foray into streaming media with Amazon Prime Video posed a formidable challenge to other players like Netflix. The group has also long operated globally, adapting its offerings and their presentation to different customer preferences and local market conditions.

In addition to its core e-commerce business, Amazon has moved into several other sectors, including entertainment (Amazon Studios), smart-home devices (Amazon Echo and Alexa), and healthcare (acquisition of PillPack). With a brand value of $705,65 billion, Amazon is now considered one of the most valuable companies in the world with significant influence on the retail and e-commerce landscape.